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About Biotherm

Our Unique Spa Ingredient : Pure Extract of Thermal Plankton Biotherm History
Biotherm History
  • SPA EXPERTISE IN SERVICE OF WOMEN.

    The story of our brand began in 1950 when Jeannine Marissal made a trip to the thermal springs of Southern France. Soon after, this visionary biochemist patents the use of thermal plankton in skincare products.

    Jeannine Marissal lays the foundations of the brand: create products that provide solutions to women’s problems, offer results they can see and feel while also being enjoyable to use. Skincare products from body care to face care. Innovations: the creation of liquid soap makeup remover as well as cream for the bust.
  • A BIOLOGIST FOUNDS BIOTHERM LABORATORIES

    1970 : The brand develops further know-how when the L’Oréal group, attracted by Biotherm’s pioneering spirit and philosophy, acquires it in 1970.
    Biotherm expands into Spain, Italy, Germany and the Netherlands. Lucien Aubert, PHD in biology becomes director of the research laboratories in Monaco. The brand integrates the symbolism of water into its communications with the legendary wave. All products are conceived with a key goal in mind: a Biotherm product must be a simple, direct product that does what it says, and says what it does. Innovations: 1972 Triple-action anti-dryness Body Lotion.
  • PURE EXTRACT OF THERMAL PLANKTON

    Winning Asia: fresh-feeling textures formulated for their perfect affinity with European and Asian skin; successful rolls outs in China, Korea, Hong Kong and Japan. Biotherm affirms its values of pleasure and simplicity. These are the years when product performance standards toughen up.
    Innovations : 1997, Minceur Beauté Express, Eau Vitaminée, their 1st line of sparkling body care fragrances, and 1998, Aquasource moisturiser, “face care with a smile,” the brand’s flagship product. Today, Aquasource moisturizer continues to be one of the brand’s star products.
  • BIOTHERM I NVENTS LIFESTYLE SKINCARE

    1981, Maria Hanson becomes the first top model to represent biotherm. In 1984 Elle Mcpherson, known as “the body,” brings her sporty glamour to the brand. Keeping up with market trends, Biotherm quickly becomes a brand that understands early on the new aspiration towards well-being and opens a seawater spa in Deauville, France.
  • BIOTHERM FACE CARE ADMIRED AND RESPECTED AROUND THE WORLD

    2000, New face Julie Ordon cultivates the brand’s image of freshness, vitality and youth.

    2006, Biotherm and Stanford University work together to further develop the understanding of ingredients on the skin. Further international roll outs in Vietnam, Malaysia and Latin America. The brand characterizes itself as “dermobiotic”.

    Innovations : Age Fitness is a success, the brand coaches women on taking care of their first signs of wrinkles. This product also includes naturally derived ingredients such as those found on olive trees.

    2003 : Cellulichoc reinforces the brand’s high-ranking position in one of its Body Care categories.
  • ADVANCED BIOLOGY FOR MEN & WOMEN EVERYWHERE

    2010 : New faces Sasha Pivovarova, Shannan Click and Angela Lindvall embody the different facets of today’s woman. Biotherm does not try to impose a single form of beauty, but rather accompanies each woman in bringing out her own unique beauty.
    Takeshi Kaneshiro is the face of the brand in asia with his easy, uncomplicated elegance. Tyson Ballou and Chris Noth, re-affirm the brand’s frank but sensual masculinity. Now more than ever, Biotherm is a brand that takes an easy approach to initiating women into skincare, a brand known for advanced biology.

    Innovations : 2009, Biotherm launches Skin Vivo, a range inspired by gene science which aim to target visible signs of ageing.

    2010 Skin.ergetic, Biotherm’s 1st anti-fatigue moisturizer range.