Biotherm Homme, a pioneering brand
In 1985 Biotherm created a men’s skincare line and launched a dedicated brand: Biotherm Homme. The brand’s mission is clear and has been the same since its founding: making men comfortable with the idea of taking good care of their skin, every day.
Men’s skincare created by a man
Memories of watching his father’s barber when he was a child and seeing that invigorating slap of after-shave inspired Lucien Aubert, Director of Biotherm Laboratories, to create a line dedicated to men and their skin, so different from that of women.
Who is the man Biotherm Homme
Today’s Biotherm Man is represented by Takeshi Kaneshiro in Asia, Daniel Henney in Korea, Chris Noth in Canada and Tyson Ballou in the rest of the world. The Biotherm Man is an active, athletic, healthy man who combines charisma with natural virility and knows how to take care of himself.